BATNA

Best backup plan

BATNA is an acronym for Best Alternative to a Negotiated Agreement—the most favorable outcome you can achieve if negotiations fail.

Knowing your BATNA gives you leverage: if the deal on the table is worse than your alternative, you walk away.

Their BATNA was strong, so they could afford to hold out for better terms.

concept

walkaway

Effortless, one-sided triumph

baseline · fallback position · plan B · contingency · backup plan · safety net · exit strategy · dealbreaker

negotiation

bargaining

Negotiating mutually acceptable terms

settlement · dispute resolution · compromise · concession · counterparty · impasse · deadlock · stalemate · walkaway · anchor

leverage

bargaining power

Advantage in negotiations

clout · influence · pressure · assertiveness · credibility · confidence · empowerment · standing · footing · muscle

strategy

preparation

Arranging things in advance

planning · calculation · comparison · prioritization · due diligence · research · valuation · risk assessment · contingency planning

Categories
Opposites
negotiation outcome status

BATNAsettlement

Resolved dispute or colony

handshake deal · final offer

negotiation position quality

BATNAno alternative

Sole available course

desperation · necessity · dependence · dependency

negotiation leverage

BATNAlock-in

Enforced continued commitment

sunk costs · commitment

Family

best

Familiarity
Top 2,000,000
Profile
Used worldwide · Timeless · Abstract · Rated G