window-dresser

Storefront visual artist

A window-dresser arranges merchandise displays in shop windows to attract customers.

The term extends to anyone who makes something look more appealing than it is—presenting information or situations in the best possible light while obscuring less flattering realities: Critics called the report mere window-dressing.

display

mannequin

Life-sized display figure

props · lighting · backdrop · vignette · tableau · fixture · pedestal · signage · layering · seasonal

fashion

mannequin

Life-sized display figure

accessories · apparel · textiles · draping · silhouette · stylist · boutique · runway · collection · wardrobe

retail

merchandise

Commercial products offered

promotion · marketing · branding · consumerism · launch · inventory · turnover · commercial · flagship · conversion

design

composition

Arranged elements forming whole

theme · layout · symmetry · contrast · texture · proportion · balance · mood-board · sketching · concept

deceptive

facade

Deceptive outward appearance

  • spinRapid rotation around axis
  • glossShine or annotation
  • veneerDecorative outer layer

illusion · superficial · misleading · embellishment · smokescreen · cosmetic · whitewash · pretense · cover-up · optics

Opposites
authenticity/substance

window-dresserstraight-shooter

Forthright, candid person

truth-teller · realist · pragmatist · doer · genuine article

retail role

window-dressersalesperson

One who moves merchandise

sales clerk · sales associate · cashier · shop assistant · buyer

approach to presentation

window-dresserminimalist

One favoring bare essentials

iconoclast

Family

window, dresser, windows, dress, dresses, dressed, dressing, undress, undressed

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G