mood-board
Visual inspiration display
A mood-board is a collage of images, colors, textures, and other visual elements assembled to convey the aesthetic direction for a creative project.
Designers, photographers, and filmmakers use mood-boards to establish tone before beginning work: She put together a mood-board of earth tones and rustic textures for the brand refresh.
Also spelled moodboard or mood board.
Creating distinctive identity
- typographyArranging letters for display
- layoutSpatial arrangement of elements
- wireframeEdge-only geometric model
- mockupPreliminary design representation
prototype · concept · template · scheme · texture · storyboard · lookbook · pitch
Ability to see
- imageryVivid descriptive language
- atmosphereGaseous layer around planets
- ambianceMood of surroundings
- vibeIntuitive sense of mood
essence · feel · theme · evocative · tone · sensory · emotion · storytelling
Removed sections, often decorative
- clippingsPieces cut off
- swatchesSmall material samples
- photographsLight-captured images
- magazineBound periodical with articles
montage · assemblage · scrapbook · pinboard · corkboard · juxtaposition · mosaic · pasting
Surface for mixing pigments
- minimalismAesthetic of reduction
- vintageQuality from past eras
- bohemianArtistic nonconformist type
- rusticRural and unrefined
chic · elegance · monochrome · retro · industrial · cottagecore · maximalism · mid-century
Generating many ideas freely
- ideationForming mental concepts
- conceptualizationMental creation of ideas
- pre-productionFilmmaking preparation phase
- collaborationJoint intellectual work
iteration · refinement · exploration · gathering · sourcing · organizing · categorizing · editing
branding
Creating distinctive identity
- typographyArranging letters for display
- layoutSpatial arrangement of elements
- wireframeEdge-only geometric model
mockup · prototype · concept · template · scheme · texture · storyboard · lookbook · pitch · reference
vision
Ability to see
- imageryVivid descriptive language
- atmosphereGaseous layer around planets
- ambianceMood of surroundings
vibe · essence · feel · theme · evocative · tone · sensory · emotion · storytelling · narrative
cutouts
Removed sections, often decorative
- clippingsPieces cut off
- swatchesSmall material samples
- photographsLight-captured images
magazine · montage · assemblage · scrapbook · pinboard · corkboard · juxtaposition · mosaic · pasting · arrangement
palette
Surface for mixing pigments
- minimalismAesthetic of reduction
- vintageQuality from past eras
- bohemianArtistic nonconformist type
rustic · chic · elegance · monochrome · retro · industrial · cottagecore · maximalism · mid-century · coastal
brainstorming
Generating many ideas freely
- ideationForming mental concepts
- conceptualizationMental creation of ideas
- pre-productionFilmmaking preparation phase
collaboration · iteration · refinement · exploration · gathering · sourcing · organizing · categorizing · editing · narrowing
mood-boardblueprint
Detailed technical drawing
style guide · brand guidelines · wireframe · technical drawing
mood, board, moods, moody, moodily, moodiness, boards, boarded, boarding