wow factor

Stunning first impression

The wow factor is the quality that makes something immediately impressive or exciting—the element that provokes an audible "wow." It's often discussed in marketing, design, and entertainment: The car's wow factor comes from its sleek lines.

A presentation might lack wow factor if it fails to grab attention.

The term implies visceral impact over subtle merit.

Related

astonishment · jaw-dropping · feature · showstopper · show stopper · highspot · knock out · holy cow · stunning · mind-blowing · next level · game changer · scene-stealer · eye candy · awesome · eureka moment · breakthrough · dazzling

Categories
Opposites
impact and impressiveness

wow factorblandness

Absence of distinctive qualities

dullness · mediocrity · ordinariness · mundanity · unremarkableness

subtlety vs. spectacle

wow factorunderstated elegance

Sophisticated style without excess

restraint · minimalism · understatement · subtlety · modesty

Family

wow, factor, factors, wowed, wowing, factorial, factorization, factorize, factorized

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Abstract · Positive · Everyday, not technical · Rated G