underbidding

Offering too little

Underbidding is offering a lower price than competitors or than what something is worth.

In auctions and contracts, underbidding wins jobs but may cut into profits: They won the contract by underbidding everyone else.

In card games like bridge, underbidding means bidding fewer tricks than your hand warrants.

competition

undercutting

Charging less than rivals

predatory · dumping · squeeze · pressure · advantage · dominance · commoditization

risk

loss

Being without something

misjudgment · insolvency · margin · shortfall · miscalculation · underestimate · overcommit · unsustainable · unprofitable · regret

contracts

tender

Soft or sore

subcontractor · quote · estimate · project · construction · vendor · supplier · RFP · solicitation · award

strategy

tactics

Methods to achieve goals

bluffing · counterplay · negotiation · positioning · leverage · calculation · timing · aggressive · predatory · deliberate

auctions

reserve

Supply kept back

gavel · lot · auctioneer · paddle · increment · proxy · sniping · opening · ceiling · shill

Categories
Opposites
bid amount relative to value/competition

underbiddingoverbidding

Offering excessive amounts

overpricing · outbidding · overcharging · overestimating · overvaluing

competitive pricing strategy

underbiddingoverbidding

Offering excessive amounts

overpricing · price inflation · overquoting · highballing · overestimating

Family

bidding, bidder, outbid, bidders, outbidding, underbid, overbid, underbids, overbidding

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