predatory pricing

Undercut until bankrupt

Predatory pricing is the practice of setting prices artificially low to drive competitors out of business, with the intention of raising prices once competition has been eliminated.

The strategy requires deep pockets to absorb short-term losses.

It's illegal under antitrust law but notoriously difficult to prove, since aggressive price competition is generally encouraged: The startup accused the industry giant of predatory pricing.

Opposites
market intent

predatory pricingfair competition

Contest without unfair advantage

fair pricing · competitive pricing · promotional pricing

price level

predatory pricingprice gouging

Excessive pricing during crises

premium pricing · overcharging · profiteering · skimming · profit maximization

market ethics/legality

predatory pricingtransparent pricing

Clearly disclosed cost structure

Family

predator, pricing, predatory

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Negative · Rated G