target group
Who you're reaching
A target group is the specific segment of people that a message, product, or campaign aims to reach.
Marketing teams identify target groups by demographics, interests, or behaviors: Our target group is college-educated women ages 25-40.
The term appears in advertising, public health, and policy contexts where tailoring outreach matters.
- demographicStatistical population category
- age bracketDemographic division by years
- consumersThose who buy goods
- market researchAnalyzing buyer preferences systematically
- personaAssumed public identity
market segmentation · socioeconomic status · buying power · market · purchasing habits · consumer behavior · public · psychographics · customer base · focus · lifestyle · household size · users · brand loyalty · income · bullseye · crosshairs · buyers
- divisionssection, sections, segment, segments, subdivision
target groupgeneral population
Average citizens collectively
general public · everyone · the masses · mass market · mass audience
group, target, targets, targeted, targeting, retargeting, untargeted