target demographics
Marketing's chosen recipients
Target demographics are the specific groups of people a product, service, or message is designed to reach—defined by characteristics like age, gender, income, location, or interests.
Marketers identify target demographics to focus resources where they're most likely to succeed: The campaign's target demographics were women aged 25-40.
The singular target demographic refers to one such group.
- healthcare outreachExtending medical services proactively
- ageDuration of existence
- psychographicsConsumer personality-based segmentation
- Gen ZPost-millennial demographic cohort
- baby boomers1946-1964 birth cohort
segmentation · household size · gender · occupation · marital status · ethnicity · market research · focus group · niche marketing · geographic location · identity formation · ad campaign · peer influence · emotional triggers · lifestyle choices · social norms · consumer behavior · buying power
target demographicsgeneral public
People as a whole
general audience · everyone · mass audience · mainstream audience · general population
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