Lidl

German supermarket chain

Lidl is a German discount supermarket chain known for low prices and a no-frills shopping experience.

Like its competitor Aldi, Lidl keeps costs down through limited product selection, store-brand goods, and minimal staffing.

The chain has expanded aggressively across Europe and into the United States: There's a new Lidl opening near us.

discount-grocery

Aldi

German discount grocer

bulk · value · savings · bargain · affordable · economical · low-cost · budget · inexpensive · cost-effective

store-layout

aisles

Passages between rows

cashier · produce · bakery · deli · frozen · dairy · meat · seafood · beverages · snacks

European-expansion

Germany

Central European nation

UK · Ireland · Portugal · Spain · Poland · expansion · international · cross-border · logistics · footprint

products

organic

From living matter

cheese · wine · seasonal · promotional · kitchenware · tools · apparel

Categories
Opposites
market positioning/price tier

LidlWegmans

Regional grocery retailer

Publix · Tesco · Kroger

shopping experience/service model

Lidlfood hall

Shared space, multiple vendors

farmers market · Trader Joe's · delicatessen

product range/brand strategy

LidlCostco

Membership-based bulk retailer

hypermarket

Familiarity
Top 1,000,000
Profile
Concrete · Everyday, not technical · Rated G