global launch

International product release

A global launch is the simultaneous or near-simultaneous release of a product, service, or media across multiple countries or regions worldwide.

The term appears most often in business and entertainment contexts: The film had a global launch in 47 markets.

A global launch contrasts with staggered regional rollouts, aiming for maximum impact and preventing piracy or gray-market imports.

Related

go live · day one · premiere · unveiling · red carpet · multinational · market entry · expansion · simultaneous · announcement · press release · markets · campaign · strategy · countdown · fanfare · embargo · press

Opposites
geographic scope

global launchlimited release

Controlled, narrow distribution

soft launch · test market

release strategy

global launchsoft launch

Restricted preliminary debut

pilot program · phased rollout · beta release · beta test · trial run

Family

global, launch, globe, globes, globular, globalization, globalize, globalized, globalizing

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Positive · Everyday, not technical · Rated G