qual
Doctoral program gateway
Qual is informal shorthand for qualitative, especially in research and marketing contexts: qual research, qual data.
It contrasts with quant (quantitative)—qual explores meanings and experiences through interviews and observation, while quant deals in numbers and statistics.
We're doing some qual before we design the survey.
Formal questioning session
- ethnographySystematic study of peoples
- focus-groupMarket research gathering
- codingWriting software instructions
- thematicRelating to subject matter
narrative · phenomenology · participant · fieldwork · observation · transcription · saturation · triangulation
Standard for comparison
- criteriaStandards for judgment
- normAccepted behavioral standard
- gaugeStandard of measurement
- yardstickThirty-six-inch ruler
baseline · specification · measure · threshold · guideline · calibration · level · grade
Higher rank or quality
- caliberBore diameter or quality
- meritDeserved praise-worthiness
- distinctionNotable difference or honor
- preeminenceSuperior status above others
mastery · fineness · grade · premium · refinement · craftsmanship · workmanship · artistry
interview
Formal questioning session
- ethnographySystematic study of peoples
- focus-groupMarket research gathering
- codingWriting software instructions
thematic · narrative · phenomenology · participant · fieldwork · observation · transcription · saturation · triangulation · methodology
benchmark
Standard for comparison
yardstick · baseline · specification · measure · threshold · guideline · calibration · level · grade · rating
superiority
Higher rank or quality
- caliberBore diameter or quality
- meritDeserved praise-worthiness
- distinctionNotable difference or honor
preeminence · mastery · fineness · grade · premium · refinement · craftsmanship · workmanship · artistry · virtuosity
property
Something owned or inherent
- characteristicDistinguishing quality or trait
- traitDistinguishing personal quality
- featureDistinguishing quality or element
aspect · dimension · facet · element · component · factor · detail · nuance · marker · indicator
qualfinal
Last and decisive
finals · main event · grand final · title match · showdown
qualquant
Financial modeling specialist
quantitative · quantitative research · survey research · statistical analysis · statistical
- quality timeMeaningful interaction period
- high qualityExcellence in construction or standard
- quality of lifeGeneral life satisfaction
- quality controlMaintaining production standards
- poor qualityBelow acceptable standards
- air qualityPollution level measurement
quality, qualify, qualified, unqualified, qualification, disqualify, disqualified, qualifier, qualifies