free samples
Complimentary product tastes
Free samples are small portions of a product given away at no cost, typically to encourage future purchases.
Stores offer free samples of food, cosmetics, or other goods to let customers try before buying: She made a lunch of free samples at Costco.
The strategy banks on the idea that a taste creates desire for more.
- trialJudicial examination of claims
- giveawayFree item or betraying clue
- testerOne who evaluates
- promotionalRelated to marketing efforts
- product launchDebut of new merchandise
coupon · complimentary · handout · demo · miniature · sachet · freebie · swag · booth · mall · supermarket · food court · cosmetics · beauty counter · perfume · taste · nibble · try-before-you-buy
- door-to-door salescanvassing, soliciting, solicitation, door knocking, direct sales
- free samplesgiveaways, giveaway, tester, trial offers, freebie
- free servicespro bono, volunteer work, charity, legal aid, donations
- free stuff onlinefreeware, freemium, stock photos, MOOCs
- tastingswine tasting, cheese tasting, chocolate tasting, coffee tasting, tea tasting
- beauty marketingbeauty ads, perfume ads, celebrity endorsements, social media ads, print ads