promotional item

Free branded merchandise

A promotional item is merchandise bearing a company's name or logo, given away to advertise a brand or build goodwill.

Pens, tote bags, T-shirts, and coffee mugs are common examples: The conference table was covered with promotional items from various sponsors.

Also called swag or branded merchandise.

Related

corporate swag · branded merchandise · merchandise · brand awareness · company logo · logo · pen · mug · tote · keychain · magnet · sticker · lanyard · t-shirt · booth · tradeshow · convention · sample

Categories
Opposites
commercial purpose

promotional itemcommodity

Fungible traded good

commercial goods · inventory

value perception

promotional itemluxury item

Nonessential expensive good

heirloom · collector's item · flagship product · investment piece · keepsake

Family

promotional, promote, promotion, promoter, promotes, promoted, promoting, promotions, promoters

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G