presskit
Promotional materials bundle
A presskit is a collection of promotional materials assembled for journalists and media outlets.
It typically includes background information, photographs, fact sheets, and contact details about a company, product, person, or event.
Organizations distribute presskits to streamline media coverage and ensure consistent messaging: The band's presskit included a bio, headshots, and sample tracks.
Also spelled as two words: press kit.
Written life account
- headshotsProfessional face photographs
- logosBrand identification symbols
- screenshotsCaptured display images
- backgrounderInformational prep document
Q&A · soundbites · filmography · discography · tracklist · artwork · highlights · interviews
Creating distinctive identity
- campaignOrganized effort toward goal
- pitchFrequency of sound
- publicityMedia-driven awareness
- strategyPlanned approach to goals
sponsorship · talking-points · audience · positioning · launch · announcement · endorsement · testimonial
Printed promotional material
One who gathers news
- correspondentJournalist covering distant events
- headlineNews article title
- bylineArticle author identification
- editorialPublication's official viewpoint article
newsroom · bureau · beat · dispatch · scoop · lede · dateline · copy
Set into motion
- conferenceOrganized meeting for discussion
- expoLarge public display event
- premiereFirst public performance
- unveilingAct of first revealing
announcement · showcase · demonstration · preview · red-carpet · junket · screening
biography
Written life account
- headshotsProfessional face photographs
- logosBrand identification symbols
- screenshotsCaptured display images
backgrounder · Q&A · soundbites · filmography · discography · tracklist · artwork · highlights · interviews · one-sheet
branding
Creating distinctive identity
strategy · sponsorship · talking-points · audience · positioning · launch · announcement · endorsement · testimonial
brochure
Printed promotional material
- flyerPrinted advertisement sheet
- handoutFree distribution to recipients
- bookletBrief printed publication
pamphlet · poster · catalogue · folder · insert · mailer · collateral
reporter
One who gathers news
- correspondentJournalist covering distant events
- headlineNews article title
- bylineArticle author identification
editorial · newsroom · bureau · beat · dispatch · scoop · lede · dateline · copy · exclusive
launch
Set into motion
- conferenceOrganized meeting for discussion
- expoLarge public display event
- premiereFirst public performance
unveiling · announcement · showcase · demonstration · preview · red-carpet · junket · screening
presskitleaked documents
exposé · raw footage · investigative report · hit piece · unvarnished truth
presskithit piece
Disparaging article targeting someone
negative press · smear campaign · critical review · takedown
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