personalisation
Making something yours
Personalisation is the British spelling of personalization—the act of tailoring something to an individual's preferences, needs, or identity.
In marketing and technology, personalisation describes systems that adapt content based on user data: The algorithm's personalisation means you see different results than I do.
It also means adding personal touches: Gift personalisation includes engraving initials.
Favored options among alternatives
- settingsAdjustable device parameters
- profileSide-facing outline
- user-centricPrioritizing end-customer needs
- configurableAble to be adjusted
adjustable · bespoke · tailored · individualized · custom-built · made-to-order · options · configuration
Division into sections
- targetingSelecting as objective
- analyticsSystematic examination of datasets
- data-drivenInformed by collected information
- CRMCustomer interaction tracking system
retargeting · conversion · branding · loyalty · campaigns · demographics · psychographics · algorithms
Custom clothing adjustment
- bespokeMade to individual specifications
- alterationsChanges made to something
- fittingSuitable or proper
- measurementsQuantified sizes or amounts
made-to-measure · monogramming · custom-fit · couture · sizing · embroidery · engraving · initials
Conveying one's inner world
- uniquenessQuality of being singular
- individualityUnique personal character
- authenticityQuality of being genuine
- distinctivenessQuality of being distinguishable
originality · selfhood · character · autonomy · self-identity · differentiation · idiosyncrasy · avatar
Occurring without processing delay
- dynamicActive and changing
- feedbackReturned response data
- recommendationsProposed courses of action
- historyRecord of past events
activity · engagement · contextual · adaptive · responsive · predictive · location-based · time-based
preferences
Favored options among alternatives
- settingsAdjustable device parameters
- profileSide-facing outline
- user-centricPrioritizing end-customer needs
configurable · adjustable · bespoke · tailored · individualized · custom-built · made-to-order · options · configuration · personalized
segmentation
Division into sections
- targetingSelecting as objective
- analyticsSystematic examination of datasets
- data-drivenInformed by collected information
CRM · retargeting · conversion · branding · loyalty · campaigns · demographics · psychographics · algorithms · engagement
tailoring
Custom clothing adjustment
- bespokeMade to individual specifications
- alterationsChanges made to something
- fittingSuitable or proper
measurements · made-to-measure · monogramming · custom-fit · couture · sizing · embroidery · engraving · initials · craftsmanship
self-expression
Conveying one's inner world
- uniquenessQuality of being singular
- individualityUnique personal character
- authenticityQuality of being genuine
distinctiveness · originality · selfhood · character · autonomy · self-identity · differentiation · idiosyncrasy · avatar · username
real-time
Occurring without processing delay
- dynamicActive and changing
- feedbackReturned response data
- recommendationsProposed courses of action
history · activity · engagement · contextual · adaptive · responsive · predictive · location-based · time-based · behavioral
personalisationstandardisation
Establishing uniform practices
one-size-fits-all · standardization · uniformity · homogenisation · mass production
personalisationgeneralisation
Broad principle from particulars
aggregation · one-to-many · mass marketing · abstraction · anonymisation
personalisationdepersonalisation
Feeling detached from oneself
impersonality · dehumanisation · anonymisation · mechanisation · automation
person, personal, personality, personally, personable, personify, impersonate, personage, personalization