paid partnerships
Compensated brand deals
Paid partnerships are commercial arrangements where a person or entity receives compensation to promote, endorse, or collaborate with a brand.
The term appears most often on social media, where influencers and content creators must disclose when posts are sponsored: This video is a paid partnership with Nike.
The label signals to audiences that the content isn't purely organic—someone got paid.
- sponsoredFinancially supported an endeavor
- sponsored contentPaid promotional material
- influencerPerson with promotional reach
- influencer marketingPromotion through social personalities
- brandCompany's product line name
brand deal · collaboration · endorsement · affiliate · affiliate link · promo code · promotion · disclosure · ad · ad disclosure · commission · creator · content · deal · contract · ambassador · monetize · revenue
- influencersinfluencer, influencers, content creator, PewDiePie, Instagram influencers
- momfluencersmommy blog, mommy blogs, mom life, mom guilt, sponsored post
- stealth advertisingnative advertising, sponsored content, branded content, advertorials, hidden ads
paid, partnerships, paying, payers, payable, payments, unpaid, repaid, repaying