PR stunts
Manufactured media moments
PR stunts are attention-grabbing events or actions staged primarily to generate publicity.
They range from harmless promotional gimmicks to elaborate spectacles designed to go viral.
The term often carries a dismissive tone, suggesting the action is more about optics than substance: Critics called the CEO's factory visit a PR stunt.
A successful stunt generates media coverage far exceeding its cost; a failed one invites ridicule.
- publicityMedia-driven awareness
- press releaseOfficial statement for media
- mediaInformation distribution channels
- photo opArranged publicity picture
- headlineNews article title
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