microdonation

Small online gift

A microdonation is a very small charitable contribution, typically a few dollars or less.

The term emerged with digital payment platforms that made processing tiny amounts economical: The app rounds up purchases and sends the difference as microdonations to charity.

The model assumes many small gifts aggregate into meaningful sums.

philanthropy

charity

Voluntary aid for others

nonprofitOrganization serving public good
causeWhat produces an effect
givingTransferring to another

altruism · beneficence · humanitarian · impact · grassroots · community · relief · aid · prosocial · charitable

scale

small-scale

Limited in size or scope

incrementalProceeding by small additions
minimalSmallest amount needed
tinyExtremely small in size

modest · fractional · affordable · accessible · cumulative · aggregated · pooled · collective · distributed · entry-level

crowdfunding

backers

Financial supporters

pledgeBinding promise given
campaignOrganized effort toward goal
platformRaised flat structure

rewards · preorder · fundable · tipping · subscription · milestone

mechanism

round-up

Systematic gathering of dispersed things

text-to-giveSMS-based charitable giving
one-clickPurchase with single action
penniesOne-cent coins

nickels · dimes · point-of-sale · rounding · automatic · recurring · frictionless · seamless · instant · contactless

microdonation

charity

small-scale

backers

round-up

microdonation

Opposites

Categories

Family