modest

unassuming

Not making claims

• self-effacingDownplaying one's own importance
• meekHumbly unassertive
• down-to-earthPractical and without pretension

unpretentious · bashful · retiring · diffident · lowly · understated · self-deprecating · gracious · grounded · simple

plain

Basic and unremarkable

• unadornedLacking decoration or ornament
• basicFundamental in nature
• spartanRigorously simple, unadorned

unpretentious · understated · minimalist · functional · utilitarian · bare · no-frills · unembellished · homely · austere

reserved

Restrained in manner

• shyReserved and retiring
• timidLacking courage or confidence
• coyAffectedly modest

quiet · gentle · soft-spoken · decorous · proper · introverted · unobtrusive · subdued · ladylike · seemly

reasonable

Showing sound judgment

• affordableReasonably priced
• smallLimited in size
• limitedRestricted in extent

slight · minor · middling · ordinary · fair · adequate · sufficient · unexceptional · average · humble

purity

Uncontaminated quality

• virtueMoral goodness or merit
• decencyMoral appropriateness in behavior
• moralityRight and wrong principles

propriety · respectability · virginity · innocence · celibacy · abstinence · temperance · integrity · uprightness · sobriety

self-control

Ability to restrain impulses

• disciplineTrained self-control or specialty
• reserveSupply kept back
• constraintLimiting condition or rule

prudence · caution · measured · guarded · circumspect · tactful · diplomatic · subtle · low-key · tasteful

• fashion stylescasual wear, bohemian, formal wear, preppy, romantic
• humilityhumbleness, humble, meekness, lowliness, meek
• lifestylessimple living, city life, family life, minimalism, rural life
• no-frillsno-frills, bare-bones, basic, plain, simple
• politeplease, thank you, sorry, excuse me, courtesy
• traitshonesty, ambitious, brave, calm, kindness