media market
Television coverage area
A media market is a geographic region where residents share access to the same television and radio stations.
Markets are ranked by population size, with New York, Los Angeles, and Chicago being the largest in the United States.
Advertisers and political campaigns use media markets to target audiences: The campaign bought ads in swing-state media markets.
Also called a designated market area or DMA.
Broadcast viewing device
- radioElectromagnetic wave receiver
- networkInterconnected system
- stationFixed stopping point
- affiliateConnected member organization
ratings · viewership · audience share · Nielsen · sweeps · airtime · prime time · local news
Funds for paid promotion
- CPMRate per mille
- impressionsEffects on the mind
- reachExtend to touch
- frequencyRate of recurrence
spot · placement · inventory · upfront · remnant · programmatic · demographics · time slot
Top music degree
- regionIndefinite bounded area
- metropolitanOf a major city
- localOf this area
- nationalOf a country
regional · urban · suburban · cross-border
television
Broadcast viewing device
affiliate · ratings · viewership · audience share · Nielsen · sweeps · airtime · prime time · local news · anchor
ad spend
Funds for paid promotion
- CPMRate per mille
- impressionsEffects on the mind
- reachExtend to touch
frequency · spot · placement · inventory · upfront · remnant · programmatic · demographics · time slot · sponsorship
DMA
Top music degree
- regionIndefinite bounded area
- metropolitanOf a major city
- localOf this area
national · regional · urban · suburban · cross-border
- local newscommunity news, local reporter, local politics, local events, city council
- broadcastingbroadcasting, TV, radio, television, news
media, market, medium, medial, median, mediate, mediation, mediator, multimedia