upfront
Paid before services
Upfront describes something done or stated at the beginning, before other considerations or actions take place.
An upfront payment is made before goods or services are delivered.
If someone is upfront about their intentions, they are honest and direct from the start, not hiding anything.
The word works as both adjective and adverb: Let me be upfront with you or We paid the deposit upfront.
In media, the upfronts are annual presentations where television networks preview upcoming shows to advertisers.
Honest and direct
- frankOpen and direct
- transparentAllowing light through
- straightforwardClear and uncomplicated
- directUndeviating or to guide
sincere · open · truthful · forthright · blunt · plain-spoken · outspoken · unvarnished
Settled in advance
- depositPlace for safekeeping
- retainerUpfront professional fee
- lump-sumEntire amount together
- prepaymentPayment made beforehand
candid
Honest and direct
- frankOpen and direct
- transparentAllowing light through
- straightforwardClear and uncomplicated
direct · sincere · open · truthful · forthright · blunt · plain-spoken · outspoken · unvarnished · genuine
prepaid
Settled in advance
audacious
Recklessly or disrespectfully fearless
- braveShowing courage despite fear
- courageousShowing bravery under threat
- daringAdventurous courage
fearless · assertive · confident · gutsy · intrepid · plucky · unflinching · resolute · undaunted · unabashed
foreground
Nearest visual plane
- candorfrankness, directness, bluntness, candor, straightforwardness
- frontsstorefront, waterfront, beachfront, lakefront, oceanfront
- paymentspayment, monthly payment, cash payment, payment date, credit cards
- beforehandbeforehand, before, ahead, early, in advance
- Candor Phrasesto be honest, truth be told, honestly, frankly, to tell the truth
- genuinegenuine, authentic, real, sincere, true
upfrontdeferred
Set aside until later
back-end · in arrears · after the fact · delayed · retroactive
upfrontbehind the scenes
Out of public view
in the background · hidden · backstage · out of sight · concealed
- upfront paymentInitial sum before delivery
- upfront costsExpenses paid beforehand
- upfront pricingDisclosed cost beforehand
- upfront feeSum due immediately