media's

Belonging to journalists

Media's is the possessive form of media, indicating something belonging to or associated with media—typically news organizations, journalism, or communications industries collectively.

The media's coverage of the trial was relentless.

Social media's influence on elections has become a major concern.

The apostrophe-s treats media as a singular collective noun, which has become standard despite media being historically plural.

influence

impact

Forceful contact or consequence

manipulation · propaganda · shaping · persuasion · agenda · narrative · messaging · framing · perception · public's

journalism

coverage

Extent of inclusion

investigation · headline · editorial · correspondent's · narrative · exposure · scrutiny · publication's · network's · journalist's

social

platform's

Of a raised structure

engagement · follower's · post's · reach · sharing · creator's · trending · account's · metrics · monetization

industry

corporation's

Belonging to a company

advertising · revenue · market's · monopoly · distribution · syndication · licensing · production · studio's · publisher's

format

digital

Of discrete data

streaming · interactive · traditional · online · recorded · visual · video's · photographic · cinematic · television's

Opposites
information source/ownership

media'spublic's

Belonging to everyone

people's · audience's · citizen's · individual's · grassroots

establishment vs. alternative voices

media'sgovernment's

Of the ruling authority

outsider's · official's · state's · corporation's · establishment's

Phrases
Family

media, immediate, median, mediate, intermediate, medial, multimedia, media-savvy

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G