market test
Consumer reaction check
A market test is a trial run of a product, service, or concept with actual consumers before full-scale launch.
Companies use market tests to gauge demand, identify problems, and refine offerings: We did a market test in three cities before the national rollout.
The verb phrase means to conduct such a trial: They're market testing the new packaging.
- pilotOne who steers aircraft
- trialJudicial examination of claims
- trial balloonPreliminary test of opinion
- launchSet into motion
- focus groupModerated consumer research session
target audience · consumer · feedback · sample · prototype · survey · rollout · beta · limited release · audience · early adopters · validation · proof of concept · research · soft launch · demographics · response · pricing
- trialsjury trial, bench trial, civil trial, criminal trial, retrial
- prelaunchcountdown, soft launch, beta, alpha, prototype
- trial runstrial run, dry run, tryout, trial period, practice round
- soft launchessoft launches, limited release, beta, closed beta, open beta
market testglobal launch
Release in all countries
wide release · general release · mass production · market saturation · blanket coverage
market, test, markets, marketed, marketing, marketer, marketable, marketplace, tests