soft launches
Low-key product introductions
A soft launch is a limited or low-key release of a product, service, or relationship before a full public announcement.
Companies soft launch apps in select markets to test functionality before wider rollout.
In dating culture, to soft launch a relationship is to hint at a new partner on social media—posting a hand, a silhouette, a cryptic caption—without full confirmation: She soft launched her boyfriend with a photo of two coffee cups.
- teasersPromotional glimpses meant to entice
- trial runPreliminary test attempt
- prototypesOriginal test models
- beta testPrerelease software evaluation
- rolloutsPhased public introductions
sneak peeks · pilot · iteration · feedback loop · proof of concept · pilot projects · test runs · dress rehearsal · A/B testing · market testing · sneak previews · under the radar · early access · test the waters · limited release · invite only · friends and family · risk mitigation