market size
Total addressable revenue
Market size is the total potential value or volume of a particular market, usually measured in revenue or units sold.
Businesses and investors assess market size to gauge opportunity: The market size for electric vehicles is projected to reach $800 billion by 2030.
A large market size attracts competition; a small one may not justify the investment to enter.
- revenueBusiness income total
- opportunityFavorable circumstance for advancement
- growthIncrease in size
- growth potentialCapacity for future development
- valuationAssessment of monetary worth
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- market researchsurveys, focus group, focus groups, survey, consumer behavior
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- IP valuationintangible assets, licensing fees, discounted cash flow, remaining life, useful life
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