longtail
Obscure search terms
Longtail describes things characterized by many small, low-frequency items rather than a few dominant ones.
In business and statistics, the long tail refers to the large number of niche products or search terms that individually sell little but collectively rival bestsellers: They profit from longtail keywords that bigger competitors ignore.
A longtail boat is a Thai vessel with a car engine mounted on a long propeller shaft extending from the stern.
Goods for limited markets
- backlistPublisher's older available titles
- raritiesUncommon or scarce items
- hidden gemsOverlooked quality things
- cult classicsNiche works with passionate devotees
Disproportionate cause-effect distribution
- demand curveGraph of price versus quantity
- power lawMathematical relationship with exponents
- frequency distributionCount of each outcome
- diversificationExpanding into varied areas
Division into sections
- personalizationTailoring to individual needs
- customizationModification to individual preference
- precision targetingExact aim at specifics
- artisanalMade by skilled craftspeople
niche products
Goods for limited markets
- backlistPublisher's older available titles
- raritiesUncommon or scarce items
- hidden gemsOverlooked quality things
80/20 rule
Disproportionate cause-effect distribution
- demand curveGraph of price versus quantity
- power lawMathematical relationship with exponents
- frequency distributionCount of each outcome
segmentation
Division into sections
- personalizationTailoring to individual needs
- customizationModification to individual preference
- precision targetingExact aim at specifics
artisanal · curated selection · subculture · engagement · conversion
organic traffic
Unpaid search-driven visitors
- tunaahi, albacore, bigeye, blackfin, bluefin
- cargo bikesfront loader, delivery bike
- marketing termsmarket research, target audience, brand recognition, branding, positioning
- grenadiersgrenadier, grenadiers, rattails, rattail
- Power Laws80/20 rule, 80-20 rule
longtailblockbuster
Enormously successful entertainment property
bestseller · mainstream · head · mass-market · chart-toppers
longtailbestseller
High-volume publication
blockbuster · hit · mainstream hit · chart-topper · top seller