indy

Small-label music style

Indy is informal for independent, especially in contexts where independence from major institutions matters.

An indy film or indy game is produced outside the mainstream studio system.

Indy music operates apart from major record labels.

The spelling distinguishes casual usage from the more established indie, though both serve the same function. (Capitalized Indy is a nickname for Indianapolis or the Indiana Jones character.)

music

label

Identifying attachment or marker

band · lo-fi · zine · Bandcamp · garage · alternative · punk · post-punk · shoegaze · emo

independent

autonomy

Independent decision-making capacity

alternative · underground · self-made · grassroots · boutique · self-published · lo-fi · artisan · niche · small-batch

film

low-budget

Costing relatively little

auteur · DIY · underground · cult · guerrilla · shoestring · debut · breakout · distributor · premiere

wrestling

work

Effort toward a goal

  • heatTransferred thermal energy
  • drawCreate with pencil
  • markVisible impression or sign

pop · juice · sell · angle · shoot · bump · spot · potato · stretch · stable

gaming

developer

One who builds things

  • studioCreative professional's workspace
  • SteamDigital game distribution service
  • pixel artImages built from visible squares

roguelike · platformer · sandbox · early access · Kickstarter · retro · homebrew · modding · procedural · survival

Categories
Opposites
corporate/mainstream affiliation

indymainstream

Dominant cultural current

corporate · major · studio · AAA · network

commercial scale and reach

indyblockbuster

Enormously successful entertainment property

mass-market · commercial · mainstream · tentpole · high-budget

aesthetic/cultural positioning

indymainstream

Dominant cultural current

commercial · formulaic · conventional · corporate · manufactured

Phrases
Family

independent, independently, indie, indies, IndyCar

Familiarity
Top 1,000,000
Profile
Mostly American · Timeless · Everyday, not technical · Rated G