human billboards
Paid pedestrian promoters
Human billboards are people paid to wear or carry advertising in public spaces—walking around with sandwich boards, wearing branded clothing, or displaying temporary tattoos of logos.
The practice treats the human body as rentable ad space: He worked as a human billboard outside the tax prep office during filing season.
The term sometimes extends to anyone who conspicuously displays brand loyalty through clothing or accessories.
Unconventional low-budget advertising tactics
- experientialDerived from direct involvement
- ambientOf the surroundings
- grassrootsCommon people as political base
- viralSpreading quickly online
word-of-mouth · buzz · engagement · brand awareness · unconventional · flashmob · interactive · publicity
Paved pedestrian pathway
- intersectionPoint where paths meet
- foot trafficPedestrian movement volume
- downtownCentral business district
- pedestrianOne traveling afoot
street corner · plaza · storefront · crowd · cityscape · visibility · commuters · passersby
Body-worn advertising signs
- sign spinnersHired sidewalk advertisers
- brand ambassadorsPaid product representatives
- flyeringDistributing promotional papers
- placardsSigns carried at demonstrations
Independent, temporary task employment
- hourly wagePay calculated per hour
- standingPosition, physical or social
- enduranceSustained effort capacity
- shift workLabor in timed blocks
temporary work · weather exposure · commission · exploitation · dignity · working conditions
guerrilla marketing
Unconventional low-budget advertising tactics
- experientialDerived from direct involvement
- ambientOf the surroundings
- grassrootsCommon people as political base
viral · word-of-mouth · buzz · engagement · brand awareness · unconventional · flashmob · interactive · publicity · novelty
sidewalk
Paved pedestrian pathway
- intersectionPoint where paths meet
- foot trafficPedestrian movement volume
- downtownCentral business district
pedestrian · street corner · plaza · storefront · crowd · cityscape · visibility · commuters · passersby · shopping district
sandwich boards
Body-worn advertising signs
- sign spinnersHired sidewalk advertisers
- brand ambassadorsPaid product representatives
- flyeringDistributing promotional papers
gig work
Independent, temporary task employment
- hourly wagePay calculated per hour
- standingPosition, physical or social
- enduranceSustained effort capacity
shift work · temporary work · weather exposure · commission · exploitation · dignity · working conditions
human billboardsprint ads
Promotional content in publications
digital screens · LED displays · digital signage · jumbotrons · television commercials
human billboardsproduct placement
Marketing within entertainment content
native advertising · sponsored content · influencer marketing · stealth marketing · subliminal advertising
human, billboard, humans, humane, humanly, humanity, inhuman, inhumane, superhuman