holiday sale

Festive shopping event

A holiday sale is a promotional discount event timed around a major holiday—Black Friday, Christmas, Memorial Day, Labor Day.

Retailers use holidays as occasions for reduced prices, and shoppers expect them: I'm waiting for the holiday sales to buy a new TV.

The term covers both genuine discounts and marketing that merely invokes the holiday.

Opposites
pricing structure

holiday saleregular price

Normal cost before markdowns

full price · list price · retail price · MSRP · premium pricing

timing/occasion

holiday saleoff-season

Low-demand period

mid-January

consumer urgency

holiday saleeveryday low prices

no rush

Family

holiday, sale, holidays, sales, holy, holiness, holier, holiest, unholy

Familiarity
Top 50,000
Profile
Known to kids · Timeless · Concrete · Positive · Everyday, not technical · Rated G