halo effect
Positive impression bleed
The halo effect is a cognitive bias where a positive impression in one area influences judgment in unrelated areas.
An attractive person may be assumed to be intelligent and trustworthy.
A company known for one excellent product gets credit for others.
His charisma created a halo effect that made investors overlook the weak financials.
The reverse—where negative traits color everything—is sometimes called the horn effect.
Systematic deviation from rationality
- first impressionInstant assessment of someone
- overgeneralizationUnwarranted broad application
- snap judgmentRapid evaluation without deliberation
- prejudicePreformed unfavorable opinion
favoritism · stereotype · perception · implicit bias · confirmation bias · anchoring · heuristic · social psychology
Magnetic personal appeal
- attractivenessPleasing quality that draws
- charmAttractive personal quality
- likabilityQuality of being pleasant
- credibilityQuality inspiring trust
prestige · aura · radiance · magnetism · appeal · allure · reputation · authority
cognitive bias
Systematic deviation from rationality
- first impressionInstant assessment of someone
- overgeneralizationUnwarranted broad application
- snap judgmentRapid evaluation without deliberation
prejudice · favoritism · stereotype · perception · implicit bias · confirmation bias · anchoring · heuristic · social psychology · assumption
charisma
Magnetic personal appeal
- attractivenessPleasing quality that draws
- charmAttractive personal quality
- likabilityQuality of being pleasant
credibility · prestige · aura · radiance · magnetism · appeal · allure · reputation · authority · trustworthiness
- psychologypsychology, psychologist, therapist, psychiatrist, clinical psychology
- effectsconsequence, result, special effects, outcome, sound effects
- first impressionsfirst impression, first impressions, initial reaction, snap judgment, snap judgments
- Psychology ResearchStanford prison experiment, Pavlov's dogs, marshmallow test, classical conditioning, operant conditioning
- biasescognitive bias, confirmation bias, implicit bias, unconscious bias, selection bias
- cognitive biasesconfirmation bias, anchoring bias, negativity bias, optimism bias, recency bias