guises

Masks, in effect

Guises are outward appearances or assumed identities, often implying concealment or deception.

A spy operates under the guise of a diplomat.

A scheme presents itself in the guise of charity.

The word suggests a gap between surface and substance—what something appears to be versus what it actually is.

disguise

masquerade

Deceptive act or costume party

veil · facade · cover · smokescreen · charade · concealment · front · shroud · undercover · impersonation

pretense

facade

Deceptive outward appearance

affectation · posturing · simulation · fakery · bluff · dissimulation · pretending · act · show · veneer

costume

outfit

Set of clothes worn together

getup · dress-up · cosplay · ensemble · regalia · vestments · robes · theatrical · Halloween · mask

deception

fraud

Intentional criminal trickery

  • hoaxDeliberate deception for effect
  • impostorOne feigning another's identity
  • trickeryDeliberate deception or fraud

subterfuge · duplicity · artifice · deceit · misrepresentation · sham · manipulation · charlatan · phony · feint

persona

identity

Who someone is

alter-ego · self · personality · avatar · image · profile · aspect · manifestation · presentation · demeanor

Opposites
authenticity

guisesessences

Fundamental natures or extracts

actualities · realities · true colors · souls · substance

transparency

guisesrevelations

Surprising facts made known

exposures · unmasking · disclosures · transparencies · openness

Family

disguise, disguised, guise, disguises, disguising, disguiser

Familiarity
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Used worldwide · Timeless · Everyday, not technical · Rated G