pledge drives
Public radio marathons
Pledge drives are fundraising campaigns, typically by public broadcasting stations, where programming is interrupted to ask viewers or listeners for donations.
These events often stretch over several days or weeks, featuring special programming and premiums (tote bags, DVDs) as incentives for contributors: I always avoid PBS during pledge drive season.
- telethonsLengthy charitable broadcasts
- public televisionNon-commercial viewer-supported programming
- crowdfundingRaising capital from masses
- donationsGifts to organizations
- underwritingRisk evaluation and acceptance
NPR · listener-supported · membership programs · tote bag · public radio · local station · public service announcements · end of year · marathon · limited time offer · sustainer · sponsorships · loyalty rewards · thermometer · phones · nonprofit · phone bank · volunteer coordination
- fundraisingdonation, donations, donor, donors, fundraiser
- church financestithes, offerings, donations, giving, pledges
- College RadioDJ, playlist, airplay, broadcast, on-air
- Community Radiocommunity radio, college radio, public radio, listener-supported, grassroots media
- public broadcastingPBS, NPR, BBC, CBC, public affairs
- workplace givingpayroll deduction, united way
pledge drivescommercials
Paid promotional broadcasts
pay-per-view · corporate sponsorship · government funding · commercial advertising · commercial breaks