small donors

Grassroots funding sources

Small donors are individuals who contribute relatively modest amounts of money to political campaigns, charities, or other causes—typically under a few hundred dollars per donation.

The term gained prominence in political discourse as campaigns began emphasizing grassroots fundraising: She built her campaign on small donors giving twenty dollars at a time.

Small donors are often contrasted with wealthy individual contributors or corporate interests, carrying connotations of authentic popular support.

Related

online giving · chip in · five dollar bill · spare change · supporters · ordinary people · pledges · campaign · individual · recurring · monthly · activists · democracy · microdonations · average · citizens · voters · bundling

Categories
Opposites
donation size/wealth

small donorsbig donors

Generous financial supporters

fat cats · megadonors · plutocrats

influence and access

small donorsbundlers

Those who package together

power brokers · kingmakers · donor class · corporate donors · plutocrats

grassroots vs elite participation

small donorsspecial interests

Groups seeking policy influence

corporate donors · oligarchs

Family

small, smaller, smallest, smallish, smallness, donor, donors, donate, donated

Familiarity
Top 500,000
Profile
Timeless · Rated G