digital platforms

Web-based software systems

Digital platforms are online systems that connect users, creators, or businesses—enabling interaction, transactions, or content sharing.

The term covers social media networks, app stores, streaming services, and marketplaces: Facebook and YouTube are the dominant digital platforms for advertising.

Platform implies infrastructure that others build upon, distinguishing these from standalone websites or applications.

Opposites
medium/format

digital platformsbrick-and-mortar stores

Shops with street addresses

analog media · print media · tangible goods · hardcopy · material goods

infrastructure type

digital platformsbrick-and-mortar stores

Shops with street addresses

shopping malls · town squares · bazaars · farmers markets · flea markets

communication/transaction mode

digital platformsface-to-face interaction

Communication with physical presence

direct exchange · handshake deals · personal service · cash transactions · in-person meetings

Family

platform, digit, digital

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Everyday, not technical · Rated G