after-sales service

Warranty and repairs

After-sales service is the support a company provides to customers following a purchase—installation, repairs, maintenance, warranties, and technical assistance.

Good after-sales service builds customer loyalty and differentiates brands in competitive markets: The dealership is known for excellent after-sales service.

Also called aftercare or post-sale support.

Opposites
transaction timing

after-sales servicepoint of sale

Transaction completion location

purchase · checkout · sales pitch · closing the deal · pre-sales

customer relationship phase

after-sales servicecustomer acquisition

Winning new paying clients

lead generation · prospecting · marketing · first contact · cold calling

support vs. abandonment

after-sales serviceplanned obsolescence

Deliberately shortened product lifespan

caveat emptor

Family

after, sales, service, sale, sell, seller, selling, sold, serve

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Rated G