Vitamix

High-speed kitchen blender

Vitamix is a brand of high-powered blender known for its durability and ability to pulverize nearly anything—ice, nuts, whole fruits, vegetables.

The name has become somewhat generic for premium blenders in the way Kleenex has for tissues: We need to Vitamix this soup.

Popular in both professional kitchens and among home cooks who take smoothies seriously.

blending

smoothie

Puréed fruit beverage

hummus · sauce · emulsify · liquefy · crush · ice · green smoothie · acai bowl · whole food · fiber

appliance

blender

Motorized food puréeing appliance

pitcher · tamper · blade · countertop · wattage · controls · pulse · lid · base · carafe

brand

commercial

Paid broadcast promotion

investment · premium · Cleveland · quality · durability · warranty · price · upgrade · model · series

culinary

chef

Professional kitchen leader

emulsion · gastronomy · prep · batch · recipe · cookbook · demonstration · catering · efficiency · versatility

lifestyle

health

Condition of body, mind

raw · nutrition · juicing · detox · meal-prep · homemade · farm-to-table · organic · superfood · fitness

Categories
Opposites
blender quality/performance

VitamixHamilton Beach

Small appliance manufacturer

food processing method

Vitamixfood processor

Motorized chopping appliance

mortar and pestle · mandoline · knife · grater · hand blender

appliance type

Vitamixfood processor

Motorized chopping appliance

stand mixer · juicer · immersion blender · slow cooker · toaster

Phrases
Family

vitamin, vitamins, multivitamin, provitamin

Familiarity
Top 500,000
Profile
Concrete · Everyday, not technical · Rated G