Tim Horton's

Tim Horton's is a Canadian coffee and doughnut chain, ubiquitous in Canada and a marker of national identity.

Named for a hockey player who founded it in 1964, the chain is known for its double-double (coffee with two creams and two sugars) and Timbits (doughnut holes).

Let's stop at Timmy's for coffee.

The possessive is often dropped: Tim Hortons.

menu

double-double

Two categories, ten each

  • donutsRing-shaped fried pastries
  • bagelsDense ring-shaped rolls
  • muffinsIndividual baked breakfast cakes

sandwiches · soup · wraps · panini · pastries · breakfast · lunch · coffee · tea · hot chocolate

founder

hockey

Stick-and-goal sport

1964 · legend · namesake · memorial · legacy · co-founder

Canadian

maple

Sap-yielding hardwood tree

  • loonieCanadian one-dollar piece
  • hockeyStick-and-goal sport
  • CanadaNorthern North American nation

Toronto · Montreal · Vancouver · Ottawa · Quebec · Ontario · Alberta · British Columbia · Manitoba · Saskatchewan

franchise

chain

Linked segments forming length

outlet · 24-hour · highway · gas station · kiosk · airport · arena · hospital · ubiquitous · lineup

coffee

double-double

Two categories, ten each

cream · sugar · decaf · large · medium · small · extra-large · caffeine · morning · drive-thru

brand

logo

Company identifying symbol

sponsorship · community · nostalgia · Canadian identity · iconic · affordable · everyday · familiar

donuts

honey cruller

Glazed twisted pastry

old-fashioned · sprinkles · cruller · dozen · assorted · glazed · powdered · birthday · box

Opposites
coffee chain market positioning

Tim Horton'sStarbucks

Ubiquitous coffeehouse chain

Intelligentsia · Dunkin · Krispy Kreme

Family

Tim, Horton

Familiarity
Top 500,000
Profile
Timeless · Concrete · Positive · Everyday, not technical · Rated G