TikToks

Viral phone videos

TikToks are short videos posted on TikTok, the social media platform.

The format typically runs fifteen seconds to a few minutes, featuring music, comedy, dance, tutorials, or commentary.

The term often appears as a count noun: I spent an hour watching TikToks, She posts TikToks about her cats.

The plural emphasizes individual pieces of content rather than the platform itself.

content

videos

Playable visual content

duets · stitches · trends · challenges · dances · skits · tutorials · storytimes · reactions · transitions

platform

algorithm

Finite problem-solving procedure

followers · likes · comments · shares · views · viral · hashtags · drafts · notifications · live

culture

trends

Prevailing directions of change

  • Gen ZPost-millennial demographic cohort
  • challengesDifficulties requiring effort
  • memesSelf-propagating cultural units

aesthetics · subcultures · BookTok · cottagecore · dark academia · main character · chronically online · brain rot · hyperfixation · niche

music

sounds

Audible vibrations

mashups · snippets · lip-sync · choreography · earworms · background music · voiceover · catchy hooks · soundbites

commerce

affiliate

Connected member organization

small business · hauls · unboxings · discount codes · storefronts · ads · promotions · partnerships · gifted

Categories
Opposites
content length/format

TikToksfeature films

Standard-length theatrical movies

documentaries · miniseries · podcasts · audiobooks · director's cuts

media permanence/ephemerality

TikToksclassic films

Enduring, acclaimed movies

classics · canonical works · Citizen Kane · The Godfather · archival footage

production value/professionalism

TikToksstudio films

Productions from major entertainment corporations

blockbusters · theatrical releases · IMAX films · network television

Phrases
Family

TikTok, TikToking, TikToker, TikTokers

Familiarity
Top 20,000
Profile
Known to kids · Used worldwide · Concrete · Everyday, not technical · Rated G