Kroger

Major supermarket company

Kroger is a major American supermarket chain, one of the largest grocery retailers in the United States.

The name appears on stores throughout much of the country, though regional chains owned by Kroger operate under different names.

Like other store names, it functions as a destination: I need to run to Kroger, We get our prescriptions filled at Kroger.

chain

supermarket

Self-service food retailer

stores · outlets · expansion · subsidiaries · mergers · acquisitions · corporate · footprint · network · headquarters

shopping

aisles

Passages between rows

express lane · self-checkout · bagging · coupon · sale · weekly ad · pickup · delivery · digital coupons · shopper

departments

produce

Make or manufacture

  • dairyMilk-based foods collectively
  • meatAnimal tissue for food
  • seafoodMarine creatures as cuisine

bakery · deli · pharmacy · floral · frozen · organic · natural foods · beer · wine · health

brand

logo

Company identifying symbol

reputation · identity · recognition · trust · value · quality · awareness · consumer · perception · heritage

Categories
Opposites
retail format/business model

KrogerCostco

Membership-based bulk retailer

Sam's Club · warehouse club · convenience store · 7-Eleven · dollar store

market positioning/price tier

KrogerAldi

German discount grocer

Lidl · discount grocer

retail channel

KrogerAmazon Fresh

Online grocery delivery service

Instacart · e-commerce · meal kit delivery · HelloFresh · farm stand

Family

groceries, grocery, grocer, grocers, grocer's

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G