Olay

Skincare brand name

Olay is a brand of skincare products, particularly known for moisturizers and anti-aging creams.

Originally called Oil of Olay (and Oil of Ulay in some markets), the name was shortened in 1999.

The brand is often associated with drugstore beauty products marketed to women concerned with skin health and aging.

skincare

moisturizer

Hydrating skin cream

hydration · anti-aging · wrinkle cream · SPF · night cream · day cream · eye cream · body lotion · sensitive skin

anti-aging

wrinkles

Surface lines from folding

elasticity · youthful · renewal · regeneration · plumping · smoothing · radiance · tone · texture · rejuvenation

brand

Procter & Gamble

Major consumer goods corporation

mass market · brand loyalty · advertising · global presence · retail · product line · marketing · spokesperson · packaging

Categories
Opposites
market positioning/luxury

OlayLa Mer

French for "the sea"

Shiseido

brand philosophy/naturalness

OlayBurt's Bees

Natural personal care brand

The Body Shop · Lush

product category

OlayNair

Topical strand dissolver

chemical peels · exfoliants · astringents · retinoids

Familiarity
Top 500,000
Profile
Concrete · Everyday, not technical · Rated G