PacSun

Mall surf shop

PacSun is an American retail clothing chain targeting teens and young adults, known for California-inspired casual wear, surf and skate brands, and trend-driven fashion.

The name is short for Pacific Sunwear.

I got these jeans at PacSun.

skate

deck

Ship's flat surface

grind · trucks · wheels · griptape · streetwear · rails · heelflip · Vans · graphic tees · sneakers

brand

California

West coast megastate

mall · Hollister · Forever 21 · Urban Outfitters · Golden State · SoCal · teen · shopping · storefront · logo

surf

waves

Traveling energy disturbances

  • beachSandy waterside margin
  • oceanMassive saltwater body
  • wetsuitInsulating garment for water

boardshorts · swell · barrel · tide · longboard · shortboard · reef · saltwater · lineup · wipeout

aesthetic

casual

Relaxed and informal

effortless · chill · breezy · carefree · vintage · faded · denim · crop top · flannel · retro

Categories
Opposites
formality/dress code

PacSunBrooks Brothers

Heritage American clothier

formal wear · Hugo Boss · Armani · Ann Taylor · business attire

cultural aesthetic

PacSunJ. Crew

American preppy clothier

Ralph Lauren · L.L. Bean · Brooks Brothers · Lacoste · J.Crew

price point and market position

PacSunGucci

Italian luxury house

Prada · Louis Vuitton · Chanel · Dior · Balenciaga

Family

sun, Pacific, Pacific Ocean

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G