Urban Outfitters

Hipster clothing chain

Urban Outfitters is an American retail chain selling clothing, home décor, and lifestyle products marketed primarily to young adults.

The brand cultivates a bohemian, vintage-inspired aesthetic: She decorated her dorm room entirely from Urban Outfitters.

The store name sometimes serves as shorthand for a particular hipster sensibility or demographic.

Related

bohemian · trendy · Anthropologie · retro · vinyl · record player · denim · flannel · band tee · succulents · mason jars · fairy lights · tapestry · polaroid · indie · Brooklyn · gentrification · overpriced

Categories
Opposites
retail market positioning

Urban OutfittersShein

Ultra-cheap clothing retailer

Primark · Forever 21 · H&M · Gucci · Louis Vuitton

aesthetic and target demographic

Urban OutfittersBrooks Brothers

Heritage American clothier

Bass Pro Shops · Cabela's · L.L. Bean · JCPenney · Cato

retail format and shopping experience

Urban OutfittersWalmart

Largest global retailer

Costco · Sam's Club · Kmart · Big Lots · Burlington

Family

urban, outfitters, outfitter, outfit, outfits, outfitted, outfitting, urbane, urbanity

Familiarity
Top 200,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G