PR rep
Brand voice handler
A PR rep is a public relations representative—someone who manages communication between an organization and the public.
PR reps handle media inquiries, craft press releases, and shape how their clients are perceived: The company's PR rep issued a statement denying the allegations.
The term often carries a slightly dismissive tone, suggesting spin over substance.
- publicistMedia relations professional
- spokespersonAuthorized representative communicator
- spinRapid rotation around axis
- spin doctorFavorable interpretation specialist
- mediaInformation distribution channels
media training · press · handler · flack · damage control · crisis management · damage limitation · interview · no comment · off the record · statement · crisis · news cycle · public image · image · brand · pitch · client
- spokespersonsspokesperson, spokesman, spokeswoman, brand ambassador, press secretary
- PR professionalspublicist, press agent, press secretary, spokesperson, spin doctor
- marketersadvertiser, marketing manager, marketing director, marketing consultant, marketing analyst
PR repjournalist
News profession practitioner
investigative reporter · muckraker · whistleblower · watchdog · correspondent
PR repwhistleblower
Insider who reports misconduct
leaker · muckraker · truth-teller · exposer · informant