interactive content
User-responsive digital material
Interactive content is digital material that responds to user input rather than remaining static.
This includes quizzes, polls, calculators, games, and clickable infographics where the experience changes based on what the user does: The marketing team created interactive content to boost engagement.
The term distinguishes such material from passive formats like articles or videos that users simply consume.
- chatbotsSoftware mimicking conversation
- quizzesBrief knowledge checks
- videoRecorded moving imagery
- 360 videoRecording capturing all angles
- clickingMaking short sharp sounds
click and drag · multimedia · animation · polls · gamification · simulations · choose your own adventure · virtual tours · swiping · swipe up · hotspot · branching · infographics · dragging and dropping · hands-on learning · voice commands · audio · real-time feedback
- digital journalismonline journalism, online news, digital media, digital platforms, e-newspapers
- E-Learning ToolsLMS, digital textbooks, e-learning, courseware, video courses
- digital mediawebsites, films, ebook, content creation, movies
- multimediaaudio, video, images, graphics, animation
- Customer Engagementloyalty programs, customer loyalty, customer retention, retention, brand loyalty
- infotainmentedutainment, infomercial, infomercials, docudrama, docuseries