MTV2

Secondary music network

MTV2 is an American television channel launched in 1996 as a sister network to MTV.

Originally created to broadcast music videos when MTV shifted toward reality programming, it has itself evolved to feature reruns, comedy shows, and hip-hop content: MTV2 used to actually play videos back in the day.

programming

music videos

Visual accompaniments to songs

airplay · VJs · premiere · exclusive · behind-the-scenes · reality shows · episodes · series · marathons · late-night

music

rock

Solid earthen material

punk · indie · underground · bands · artists · genres · albums · singles · debuts · tracks

broadcast

cable

Heavy-duty woven line

spinoff · ratings · viewership · streaming · on-demand · digital · schedule · timeslot · primetime · launch

youth

millennials

Those born 1981-1996

streetwear · edgy · irreverent · humor · pranks · stunts · extreme sports · gaming · niche · cult following

Categories
Opposites
originality/primacy

MTV2MTV

Youth-oriented video network

VH1

programming focus

MTV2C-SPAN

Network televising Congress

PBS · CNN · NPR · talk radio · news channels

Phrases
Family

MTV

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated PG