Vevo

YouTube music channel

Vevo is a video hosting service that distributes official music videos from major record labels on platforms like YouTube.

When you see the Vevo logo on a music video, it indicates an official release rather than a fan upload or unofficial copy.

The name combines "video" and "evolution." I always look for the Vevo version to make sure I'm watching the official video.

platform

YouTube

Video-sharing website

streaming · upload · playlist · thumbnail · premium · exclusive · official · verified · views · HD

pop culture

MTV

Youth-oriented video network

singles · popstars · celebrity · mainstream · viral · iconic · superstar · premiere · debut · fanbase

music industry

record label

Music publishing and distribution company

A&R · music producer · Sony · Universal · Warner · licensing · catalogue · rights holder · major label · partnership

brand

logo

Company identifying symbol

branding · recognition · licensing · partnership · official · verified · exclusive · premium · watermark

Opposites
content curation model

Vevouser-generated content

Material created by audiences

TikTok · Vine · SoundCloud · Bandcamp

music industry positioning

Vevoindependent music

Music from small labels

indie labels · Bandcamp · SoundCloud · underground music · indie artists

Family

video, evolution, videos, videoing, videoed, vlog, videophone, videodisc, videography

Familiarity
Top 1,000,000
Profile
Concrete · Everyday, not technical · Rated G