Listerine

Burns but cleans

Listerine is a brand of antiseptic mouthwash, originally formulated in the 1870s as a surgical antiseptic and later marketed for oral hygiene.

The name has become nearly synonymous with mouthwash generally: Your breath is terrible—go use some Listerine.

Its harsh, medicinal taste is often referenced as evidence of effectiveness.

mouthwash

antiseptic

Microbe-killing substance

  • gargleWash throat with liquid
  • rinseWash without scrubbing
  • mintAromatic culinary herb

breath · freshness · swish · plaque · gingivitis · bacteria · oral · hygiene · fluoride · alcohol

medical-history

surgical

Relating to operations

sterile · carbolic · Victorian · nineteenth-century · infection · wound · operation · pioneer · history · medicine

brand

trademark

Registered commercial identifier

logo · pharmacy · drugstore · aisle · product · advertising · slogan · packaging · purple · gold

Categories
Opposites
oral hygiene action

Listerinecandy

Sugary edible treats

plaque · cigarettes · coffee · gingivitis · tooth decay

brand positioning in mouthwash market

ListerineTom's of Maine

Natural personal care manufacturer

oil pulling · water flosser

sensory experience

Listerineplain water

Unadorned drinking liquid

warm milk · honey · chamomile tea · soothing · gentle

Family

listeria, Listeria

Familiarity
Top 200,000
Profile
Known to kids · Timeless · Concrete · Everyday, not technical · Rated G