Kraft Foods

Macaroni box company

Kraft Foods is an American food and beverage company, one of the largest in the world, known for processed foods like macaroni and cheese, Oscar Mayer meats, and Philadelphia cream cheese.

The name often appears generically for mass-produced, shelf-stable convenience foods: It's not gourmet—just Kraft Foods stuff.

The company has undergone various mergers, most notably forming Kraft Heinz in 2015.

brands

Velveeta

Smooth processed cheese product

Cool Whip · Maxwell House · Philadelphia · Oscar Mayer · Miracle Whip · Grey Poupon · Cheez Whiz

corporate

Heinz

Major condiment manufacturer

subsidiary · Philip Morris · Altria · conglomerate · multinational · corporation · headquarters · Illinois · Northfield · restructuring

products

macaroni and cheese

Pasta in cheese sauce

dressings · condiments · mayonnaise · mustard · barbecue sauce · salad dressing · cream cheese · processed cheese · marshmallows · pudding

advertising

blue box

Curbside recycling container

branding · logo · slogan · marketing · sponsorship · packaging · label · trademark · iconic · nostalgia

Opposites
scale and corporate structure

Kraft Foodsfarmers market vendor

Person selling at open-air bazaar

family farm · food co-op · community kitchen · microbrewery

food philosophy and production method

Kraft Foodswhole foods

Unrefined, unprocessed edibles

farm-to-table · raw food · fresh produce · organic food · artisanal cheese

sourcing and provenance

Kraft Foodslocal food

Cuisine from nearby sources

single-origin · regional specialties · heritage breeds

Family

food, foods, seafood, foodie, fast food, junk food, foodstuff, foodstuffs, foodies

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G