Cheez Whiz

Jarred orange goop

Cheez Whiz is a processed cheese product sold in jars, known for its smooth, spreadable texture and bright orange-yellow color.

Introduced by Kraft in 1953, it became a staple of American convenience food—spread on crackers, melted over nachos, or dolloped on Philly cheesesteaks.

The name suggests cheese while the spelling signals something artificial: Is that real cheese or Cheez Whiz?

Related

gooey · squeeze · orange · artificial · dip · Philly · snack · junk food · melty · jar · creamy · Kraft · cheesesteak · salty · gloopy · yellow · junk · convenience store

Categories
Opposites
authenticity/quality of cheese

Cheez Whizaged cheddar

Long-matured cow's milk cheese

Parmigiano-Reggiano · artisanal cheese · raw milk cheese · Stilton · whole foods

food sophistication/culinary prestige

Cheez Whizcaviar

Cured fish eggs

foie gras · truffle · fine dining · haute cuisine · Dom Pérignon

naturalness/processing

Cheez Whizwhole foods

Unrefined, unprocessed edibles

farm-to-table · organic produce · fresh fruit · slow food · clean eating

Family

cheese, cheesy, cheesier, cheesiest, cheesiness, whiz, whizz, whizzes, whizzed

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Everyday, not technical · Rated G