Knorr

Broth cube maker

Knorr is a brand of food products, particularly bouillon cubes, powdered soups, and seasonings.

In many households, Knorr is synonymous with instant broth: She dissolved a Knorr cube in hot water for the soup base.

The brand is especially prominent in Latin American and European cooking.

soups

bouillon

Clear seasoned broth

tomato · vegetable · cream of mushroom · minestrone · hot and sour · instant soup · soup mix · beef broth · noodle soup

seasoning

stock cubes

Concentrated broth in solid form

savoriness · glutamate · herbs · spices · aromatics · marinade · powder · cube · paste · concentrated

brand

Unilever

Anglo-Dutch consumer goods giant

supermarket · pantry staples · shelf stable · multinational · household name · product line · retail · distribution · advertising · market share

cooking

recipe

Cooking preparation instructions

boiling · stirring · adding · sauce base · stir-fry · casserole · risotto · pasta sauce · quick meal · home cooking

Categories
Opposites
commercial vs. homemade food preparation

Knorrmade from scratch

grandmother's recipe · home cooking · slow food · homemade · from scratch

brand positioning in food market

Knorrgourmet

Connoisseur of fine cuisine

craft · premium · artisanal · Williams Sonoma · small-batch

Familiarity
Top 1,000,000
Profile
Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G